Key Takeaways: 

• The Series A was led by Silas Capital, with participation from Imaginary Ventures and RÉDO Capital.
• The investment follows POV Beauty’s successful launch in all Sephora stores nationwide and online.
• The funding will strengthen the brand’s position in the skin prep category.

BeautyMatter 2025 FUTURE50 brand POV Beauty closed a Series A investment round.

WHO: Point of View (POV) Beauty was launched from a simple but radical idea: Skin prep should perform as hard as makeup. Launched in 2025 by co-founders creator and beauty authority Mikayla Nogueira and industry veteran Ani Hadjinian, the brand emerged at the intersection of social influence and professional artistry, where consumers, pro makeup artists, and creators demanded products that delivered visible results and layered seamlessly under glam. The brand launched exclusively with Sephora in August.

WHY: Funding will be deployed strategically to drive aggressive growth across multiple touchpoints: accelerating momentum at Sephora, expanding the team, dominating its presence on TikTok Shop, and investing heavily in a strong pipeline of skincare-makeup hybrid innovations.

IN THEIR OWN WORDS: "This year has been transformational for POV Beauty," said Ani Hadjinian, co-founder and CEO of POV Beauty. “We have proven our scale potential through retailers like Sephora, who deeply believed in our vision, and our team delivered the operational excellence to successfully execute massive launches. We knew immediately that Silas Capital was the right partner to help fuel this next phase. Their expertise in scaling prestige beauty is unmatched, and, with the addition of RÉDO Capital and the continued support...